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| 7-Eleven – Melbourne Victoria Sony Alpha 100 |
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| 7-Eleven – Melbourne Victoria Sony Alpha 100 |
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| 7-Eleven – Melbourne Victoria Sony Alpha 100 |
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| Tempo – Melbourne Victoria Sony Alpha 100 |
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| Tempo – Melbourne Victoria Sony Alpha 100 |
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| Mr Donut – Melbourne Victoria Sony Alpha 100 |
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| Tempo – Melbourne Victoria Sony Alpha 100 |
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| Tempo – Melbourne Victoria Sony Alpha 100 |
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| Tempo – Melbourne Victoria Sony Alpha 100 |
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| Golden Circle – Melbourne Victoria Sony Alpha 100 |
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| Golden Circle – Melbourne Victoria Sony Alpha 100 |
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| Golden Circle – Melbourne Victoria Sony Alpha 100 |
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| Breadwinner – Melbourne Victoria Sony Alpha 100 |
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| Breadwinner – Melbourne Victoria Sony Alpha 100 |
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| Family Fair – Surfers Paradise Sony Alpha 100 |
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| Family Fair – Surfers Paradise Sony Alpha 100 |
Assignments often result in what appear to be very basic and
quite simplistically opportunistic images. But this can be very deceptive. In
2009 Hughson Isles was assigned the task of gathering images of a range of food
providers for the 7-Eleven group. The end result was a training video slide
presentation to familiarise staff with correct food handling and hygiene
procedures.
Not only did this involve the preparatory project management
of teeing up 6 separate interstate organisations so as to be as efficient and
time sensitive as possible in regard to the budget, but also to fit in with
both the management and factory staff at each location.
In Melbourne, 5 factories had to be visited and shot in just
one day involving over one hundred kilometres of travel under my own steam from
the far-east to the far-west and then up to the northern suburbs while ensuring
that a predetermined time schedule was strictly maintained.
Then once on site dealing with the staff who were intrinsic
to the shots and who had allegedly been briefed by Management – but often
hadn’t – as to what the images were to be used for and what would be expected
of them in line with written briefs that had been sent out prior to arrival.
Dealing with the sensitivities of most people who feign a reluctance to be
photographed in the first place. In some instances staff refused to appear at
all leaving the machinery to try and tell the tale.
Added to this the need to deal with the restrictive and
un-manageable factory environments, and the need to avoid any interruption to
production procedures – and in this instance ensure that every worker was always
depicted in correct procedural practices and attire, all making for a potentially
stressful scenario in which to obtain quality shots.
The images need to be both interesting in-camera composition
as well as have a clear narrative that will communicate effectively in a slide
show frame work, while at the same time overcoming the plethora of variable
lighting conditions that prevail even from one area to another within the same
complex.
But having said all that – I just love these types of
assignments.
