Photographic
assignments form an intrinsic part of the job description of Hughson Isles
Advertising and have been one of the most enjoyable tasks I have undertaken in
my years in the Ad business.
Not only is
the pre-requisite to capture those essential commercially viable images but
also the opportunity to store shapes, textures, colours and narratives that
while not fulfilling the commercial brief are worth retaining.
The Land and
Development Agency ACT, retained Hughson Isles to submit various Award
Nomination Documents which went on to achieve a higher than expected
representation in the Housing Industry Awards over consecutive years. The
result was almost 300 images over a 2-day shoot, filed, catalogued, colour corrected
and in essential cases retouched.
